What is Rebranding ?

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Rebranding is the process of changing the market image of your brand. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. Rebranding is a marketing strategy in which a new name, symbol, design, concept or combination there is created for an established brand with the intention of developing a new differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand’s logo, name, legal names, images, marketing strategy, and advertising themes. Such a change typically aim to reposition the brand, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket, they may also communicate a new message a new board of directors wishes to communicate. Rebranding can be applied to new products, mature products, or even products still in development. Rebranding can also refer to a change in a company or corporate brand that may own several sub-brands for products or companies. The process can occur intentionally through a deliberate change in strategy or occur unintentionally from unplanned, emergent situations.