What is Brand Development ?

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Brand development is a continuous process that helps a brand grow in the market. There has been a constant plan to develop a brand further, be contemporary, and yet be useful to a customer.

Brand development is maintaining consistency in terms of quality, value, and trust the consumer finds in the company. A brand is a perception of consumer’s minds. Today market is flooded with competition and none of them is lagging behind in delivering the promises that they make to their respective consumers. 

Brand Development is the process of creating the brand value of your product in the market. As well as it will create brand awareness of your product.

Brand development has the following 4 Phrases:


1. Brand Strategy

How to take your brand into the market? Making brand communications more effective. Brand development can be undertaken by enhancing communication strategies for a brand.

2. Brand Identity

Brand identity communicates the company’s visions and mission via brand. From beginning to end, making the brand more memorable.

3. Graphic Design

Graphical design, color schemes, logos, etc. differentiates a brand from the competitor and shape consumer’s perception positively, and helps in brand development.

4. Brand Management

Just like a stock portfolio, managing the investment done by the company in the brand. Hence, brand management is an effective way of managing the entire life of a brand.




Effectiveness of brand development is also measured by a tool which is known as Brand Development (BDI).

The brand development index quantifies how well a brand performs in a market, compared with its average performance among all markets. That is, it measures the relative sales strength of a brand within a specific market.

The purpose of the BDI metric is to quantify the relative performance of a brand within specified customer groups. The index helps markets identify strong and weak segments for individuals brands.

The BDI is especially useful in conjunction with the Category Development Index (CDI). It can be used in deciding the allocations in the media to which a specific brand is advertised. It can also be used to determine how much advertising or promotion effort is, or should be put in that specific market.

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