Branding is the process of finding and fixing the means of identification. It facilitates advertising and price control. Branded goods command a wide market. The most distinctive skill of professional marketers in their ability to create, maintain, protect and enhance brands, Branding is the art and cornerstone of marketing.
The Marketer should brand his product as branding brings home numbers of merits both to the consumer and marketers. There are some advantages of branding in the market at the consumer as well as the marketer level.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identity and distinguishes the brand in consumer’s minds. Brand identity is distinct from the brand image.
Corporate identity or corporate image is the manner in which a corporation, firm or business presents itself to the public (such as customers and investors as well as employees). Corporate identity is a primary goal of corporate communications, for the purpose to maintain and build the identity according to and facilitate the corporate business objective.