BCG Matrix Model to Identify the Brand Position in the Market

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BCG Matrix
BCG Matrix is created by the Boston Consulting Group, the BCG matrix is also known as the Boston or growth-share matrix provides a framework for analyzing products according to growth in the market share.

The matrix has been used since 1968 to help companies gain insights on what product brand of the company the been growth in the market share and opportunities.

A business model is based on providing products and services that are profitable now, but they also attempt to identify changes in offerings that will keep the company profitable in the future. The current moneymakers’
brands are to easy to identify.

1. Star
2. Question Mark
3. Cash Cow
4. Dog